whilst spend less on advertising.
Big brands have dominated their markets with these strategies, now it’s time to see what they can do for you.
Updated: 2nd December 2024
Dear business builder,
How’s business? Pretty good, right?
You’ve survived the scrappy startup days and now you’re cruising with a steady flow of customers.
Sure, there are quiet months. The economy’s unpredictable.
That’s just how it is, right?
And yeah, advertising is a killer. Google CPC keeps skyrocketing, eating into your margins.
But you’ve got loyal customers who spread the word. That helps.
Still, deep down, you know there’s more.
What if you could make your business explode?
✅ Spend less on ads
✅ Retain more customers
✅ Raise your prices and still pull in more clients
✅ Dominate your competitors
Sounds wild, right?
Well, it’s not. What if I told you we can help you do all of that—and more?
No strategy,
no growth
If your business is struggling to stand out, retain customers, or justify higher prices, you’re not alone. In fact, 80% of businesses admit they lack a cohesive brand strategy, and it shows - companies with strong branding outperform competitors by 20%.
Without a clear strategy, businesses face higher customer acquisition costs, difficulty in increasing prices, and lower customer retention. Weak brand positioning and inconsistent messaging lead to wasted marketing budgets and lost revenue.
Worse, 82% of businesses report struggling with customer retention, while 60% find it difficult to increase prices without a strong brand to justify their value
Brand strategy is the fastest path to market dominance.
Think of your brand as the foundation of your business. Get it right, and everything else becomes easier - from customer acquisition to retention to long-term growth. Get it wrong, and you’ll constantly struggle to stay relevant, wasting resources on ad hoc marketing.
Here’s the reality:
Consistent brands are 3.5x more likely to enjoy visibility and customer loyalty.
Companies with a strong brand grow their revenue 2.5x faster than their competitors.
Businesses with strong branding see a 10x return on their investment over time.
Why smart companies see brand strategy as a investment not a cost.
When it comes to brand strategy, many businesses think of it as mere decoration—an added expense. But in reality, a well-executed brand strategy is one of the smartest investments you can make. It drives measurable results, boosting customer retention, reducing acquisition costs, and significantly increasing profitability.
If branding were just about aesthetics, it could be seen as a cost. However, because it consistently generates a return on investment (ROI), it’s far more than that—it's an essential growth tool.
Here’s why:
Higher Customer Retention
Increasing customer retention rates by just 5% can boost profits by 25-95%.
Lower Customer Acquisition Costs (CAC)
A strong brand can reduce CAC by up to 50%, giving you more room to reinvest in growth. (Invesp) Source.
Accelerated Revenue Growth
Companies that invest in branding see their revenues grow up to 30% faster than competitors. (McKinsey) Source.
Increased Customer Lifetime Value (CLV)
Customers connected to your brand spend 31% more on average, showing brand loyalty’s financial impact. (KPMG) Source.
Brand X-Ray™: Strategy informed by data
We don’t believe in guesswork. We use Brand X-Ray™, our proprietary assessment tool, to analyse your brand from every angle, looking at everything from your brand to your customers. Using that data we generate a report that enables us provide a clear roadmap to dominate your market. This isn’t just fluff — we focus on real data and measurable results.
Audit
Measurable Data
Research
Insights
Brand X-Ray™
Report
Get a FREE
Brand X-Ray™ assesment.
Get free access to one of the tools we use with our clients in the Brand X-Ray™ Report. Answer a few quick questions about your business and receive a personalised assesment instantly.
Signature packages
Ignite
Brand strategy only
Ignite is our strategy only service that creates an essential foundation and roadmap to elevate your brand. Using insights from our Brand X-Ray™ tool, we’ll develop tailored strategies to help you stand out and drive growth.
What's included:
• Brand X-Ray™ report
• Mission and values
• Customer personas
• Positioning
• Messaging
Duration: 2 weeks approx.
Glow
Brand strategy + Brand identity
Glow encompasses all the features of Ignite and then uses strategy to create a powerful and unique brand identity, defining not only where your brand is going but also how it looks and feels.
What's included:
• All features of Ignite
Plus
• Logo design
• Brand guidlines
• Tone of voice
• Iconography
• Colour palette
• Tyopgraphy
• Illustrations / imagery
Duration: 4 weeks approx.
Radiate
Brand activation
Radience package is focused on getting your brand to shine in the market. Creating brand assets that will resonate and engage your customers which help propel your businesses growth.
What's included:
• Website design
• Campaign / advertsing design
• Marketing assets
• Social media content
• Event collateral
• Brochure design
• Business card design
Duration: On going
Previous projects
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